FUNRISE, INC. AND PARAMOUNT CONSUMER PRODUCTS TEAM UP TO LAUNCH TEENAGE MUTANT NINJA TURTLES TOY CARS FALL 2023
VAN NUYSCalifornia. , October 20, 2022 /PRNewswire/ — Funrise, Inc., in partnership with Paramount Consumer Products, today announced the release of a movie-inspired classic Teenage Mutant Ninja Turtles range of small cars.
The new Funrise and Teenage Mutant Ninja Turtles The collaboration will include a large assortment of die-cast vehicles, pull cords, pull-alongs, gyroscopic vehicles, playsets, and full-function remote control vehicles. The collection will include iconic and fan-favorite TMNT characters, classic TMNT toy styling as well as a new movie-inspired design with key elements from the popular franchise.
“We are excited about this collaboration and the addition of TMNT to our portfolio of toy brands,” said Stephanie Simpson Bughi, vice president of global brand marketing. “TMNT is a universally loved franchise, and we’re excited to release a line of toys that we know fans everywhere will enjoy.”
The TMNT range of toy vehicles will be launched worldwide, offering items at prices ranging from $4.99 at $49.99 (MSRP). The toys will be available at major retailers in fall 2023.
About Funrise, Inc.
For over 30 years, Funrise has been a global innovator and industry leader in the design, manufacture and distribution of toys worldwide. Our mission is to create fun for kids of all ages by creating impactful brands through innovation, creativity and imagination. We strive for excellence in everything we do to ensure our products are loved by consumers around the world.
Our portfolio consists of in-house brands, including BFF BRIGHT FAIRY FRIENDS™, GAZILLION®, MIGHTY FLEET™, FART NINJAS™ RAINBOW BUTTERFLY UNICORN KITTY™ and more, plus licensed properties from leading partners like Cat® and other global entertainment companies.
About Teenage Mutant Ninja Turtles
Considered one of the most popular franchises for children, Teenage Mutant Ninja Turtles is a classic worldwide property created in 1984 by Kevin Eastman and Peter Laird. It first debuted as a hit comic book series, then became a hit anime TV show, a live-action TV series and then spawned many successful theatrical releases. The property is a global consumer products powerhouse, winning in every category that has hit shelves to date – with toys, apparel, video games, DVDs and more – and generating billions of dollars at retail. . Nickelodeon brought the franchise back to life in 2012 with the CG animated series Teenage Mutant Ninja Turtles, then reimagined the heroes in a half-shell with the 2D animated series Rise of the Teenage Mutant Ninja Turtles in 2019. As previously reported, as In Under a separate deal, Nickelodeon and Netflix are teaming up to produce an original 2D animated film based on the Rise of the Teenage Mutant Ninja Turtles series. A Teenage Mutant Ninja Turtles theatrical film is currently in production at Nickelodeon with Point Gray Pictures.
About Paramount Consumer Products
Paramount Consumer Products oversees all licensing and merchandising for Paramount (Nasdaq: PARA, PARAA), a leading global media and entertainment company that creates premium content and experiences for audiences around the world. Driven by iconic consumer brands, Paramount Consumer Products’ portfolio includes a diverse lineup of brands and content from BET, CBS (including CBS Television Studios and CBS Television Distribution), Comedy Central, MTV, Nickelodeon, Paramount Pictures and Showtime . With properties spanning animation, live-action, preschool, youth and adult, Paramount Consumer Products is committed to creating the highest quality product for some of the world’s most beloved iconic franchises. Additionally, Paramount Consumer Products oversees online direct-to-consumer businesses for CBS and Showtime programming products, as well as standalone branded e-commerce websites for Star Trek, SpongeBob, South Park and MTV..
Director, Global Brand Marketing, Funrise, Inc.
SOURCE Funrise, Inc.