ICP Announces Rebranding and Showcases Products at WOC

ICP has announced a new brand identity, including a logo and tagline, and is unveiling them at World of Concrete. The new tagline is: Connections that Last.

PCI

ICP has announced a new brand identity, including a logo and tagline, and is unveiling them at World of Concrete. The new tagline is: Connections that Last.

ICP is also showcasing products at World of Concrete, booth C4440 in the Central Hall, including:

• Stat-Rez ESD Nano from APF Polymer Surfaces. ICP introduces its next-generation coating that helps control static electricity and improve safety again this year. Ideal for data communications and military applications, Stat-Rez ESD Nano is applicable to any area requiring an antistatic or conductive floor covering. The easy-to-install liner prevents electrostatic damage, limits personnel’s ability to build up an electrical charge, and quickly removes the charge from people or equipment.
• APOC Weather Armor Barriers against air and moisture. Get complete protection from the elements with APOC’s new Weather Armor air and moisture barriers, available in a variety of formulations suitable for a range of above-grade wall applications. Weather Armor air and moisture barriers are one-component liquid solutions that protect against unwanted or uncontrolled air and moisture in a variety of climates. By eliminating air infiltration, Weather Armor helps ensure long-term structural durability while contributing to higher levels of building energy efficiency and air quality.
• Pli-Dek sealing solutions. Trusted by professionals for decades, Pli-Dek is a proven cementitious waterproofing solution for plywood or concrete substrates that helps create beautiful, long-lasting, high-performance decks, balconies, patios, driveways, and various other areas. . Recently, Pli-Dek demonstrated the performance necessary to meet the stringent new fireproofing requirements established by the California State Fire Marshal, resulting in the issuance of a Wildland Building Materials List Urban Interface (WUI), registration number 8110-2327:0500.

Throughout the show, ICP will also be hosting demonstrations of its APF Polymer Surfaces, Pli-Dek Waterproofing Solutions and APOC brands every 45 minutes at the outdoor demonstration site, O30408 ​​in the Silver Lot.