JD.com’s Green Impact initiative to offer one million green-labeled products
BEIJING, May 20, 2022 /PRNewswire/ — JD.com today announced the launch of its “Green Impact Initiative” to promote sustainable consumption throughout the supply chain. From this year’s big class 618, China largest mid-year shopping festival, about one million different types of products on JD.com will be selected to be labeled green, helping Chinese consumers find and buy green products more easily.
The program will be officially launched on the JD app on May 31st, together with global partners such as P&G, JOMOO, L’Oréal, CHERY, PurCotton, Nestlé, Panasonic, Abbott, etc., and China Association of Small and Medium Enterprises. By purchasing these labeled products, customers can collect green credits and exchange them for green products, coupons and peripheral products. including digital collectibles thanks to a new green account system integrated into the JD application.
“JD’s products and services are available to our customers almost anytime and anywhere, but that’s not enough,” said Chen Lin, vice-president of JD.com and responsible for the platform activity of JD Retail. “Only by making every node of the supply chain low-carbon, such as creation, marketing, circulation and fulfillment, can we lead sustainable green consumption.”
JD.com selects and labels products based on certification, function, usage scenario, and packaging materials. Labeled products will include those certified by national and international standards, advocating recharging and less packaging, the adoption of sustainable, waste-free materials, as well as low-carbon transport products, including BEVs, sustainable fashion and home furnishings and energy efficient appliances.
Product delivery boxes under the Green Impact initiative are reusable and can be turned into pet houses and storage boxes.
On June 5World Environment Day, JD will organize a major marketing campaign to promote the initiative to its more than 580 million customers.
JD.com launched the “Green Stream Initiative” green supply chain program in 2017. Through this initiative, more than 2 billion cardboard boxes can be saved each year by innovating in packaging materials and standards with over 200,000 brands and merchants. The company is committed to reducing carbon emissions by 50% by 2030 based on 2019 emissions and building the world’s largest rooftop photovoltaic (PV) power generation ecosystem with industry partners. 2030.