Painted woodwork? Flexible rooms? “Life-proof” materials?


Fresh and invigorating new home designs and the latest building products and techniques will take center stage at this year’s Rochester Fall Showcase of Homes (September 18-19 and 25-26) and the Remodelers Tour (18 -September 19). The events give the public the opportunity to see the latest trends in the design and renovation of new homes. The event also offers builders and suppliers in the region a place to exhibit their talents and services.

This year’s showcase is the epitome of sophisticated and elegant cosmopolitan living. These elegantly appointed homes are adorned with inspiring decor and accented with distinctive touches throughout. From meticulously designed and crafted interiors to lush landscaped lawns and gardens, no detail has been spared. You will discover new designs, the latest high tech systems, decorating ideas and amenities as well as all the latest styles available.

One of those companies is DeWitz Home Builders, a family business that Jean DeWitz’s father, Robert, founded 65 years ago. Robert’s five children were involved in the business. In fact, they now have third generation family members working for the company, which is both a real estate developer and a builder and has developed many subdivisions in Rochester.

This DeWitz design features an open floor plan with a center kitchen island sink.

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“Our passion is housing the workforce. Our company has built thousands of affordable housing units for Rochester’s workforce, ”says Jean DeWitz. For the Fall Showcase of Homes, DeWitz will be showcasing one of its compact and affordable single-family homes in Pebble Creek. This two story home has an open floor plan with a center kitchen island sink.

“I chose painted white trim with white cabinetry around the perimeter and a dark navy island with a neutral paint color throughout,” DeWitz says. “It’s breathtaking. We will have luxury vinyl plank floors throughout the main level. And there is a private bathroom and a walk-in closet next to the owner’s suite. The second floor utility room is located near all bedrooms and a front porch and back patio are great for entertaining.

Of course, today’s owners are very different from customers of the past. The internet and apps like Pinterest and Houzz have made it easier for shoppers to find products and styles that interest them.

“They come to me with design ideas as well as some features that they would like to incorporate into their homes,” says DeWitz.

Buyers today love painted woodwork and hard surface flooring, with LVP being the most popular with buyers. “We do very little tinting today. If the budget allows, they also choose solid surface countertops, ”says DeWitz.

Exterior finishes have also evolved for today’s consumers. Previously, building affordable housing meant that the exteriors of houses were always different shades of tan or gray. Today’s buyer has many color choices for exterior vinyl siding.

“We are also seeing more and more buyers who are now working from home,” DeWitz said. “They integrate quiet spaces to work. They also choose to stay home more often and seek out spaces to entertain guests. ”

This clean and simple design was crafted by Countryside Builders, who will be showcasing a 'large ranch style open house concept' at this year's party.

This clean and simple design was crafted by Countryside Builders, who will be showcasing a ‘large ranch style open house concept’ at this year’s party.

Flexible room?

Countryside Builders have been building homes in the Rochester area since 1976. Tammy Sternberg, daughter of the original founders of Countryside, says they see consumer interest focused on a designated home office.

“We put a flexible room on the ground floor in most of our designs,” says Sternberg. “It is used for an office, a playroom or an office. In our current environment, families love it because people now spend a lot of time at home. In addition to a home office, many homeowners are turning to practical features like a second kitchen prep sink, walk-in pantry, sliding cabinets for easier access, and a second refrigerator. smaller or a wine cooler.

In this year’s Fall Homes showcase, Countryside Builders showcases a large ranch-style open-plan home concept with the kitchen, dining room, and large room in one open space. Other unique features include a designated drop-off center, which includes a small counter and cabinet located in the locker room.

“Drop the mail, plug in your cell phone, put down your bag,” Sternberg says. “This concept keeps the kitchen island clutter-free. That’s great!”

A natural concentration

Meier Companies is a second generation home builder in Rochester that strives to provide the best customer experiences in the home building process.

“If they can dream it, we can help them design and build it. We are unique in that we have in-house designers to bring only the best ideas into your home, ”said Paul Meier, President of Meier Companies. “We specialize in custom homes, designer homes and model homes.

In the Fall Showcase of Homes & Remodelers tour, Meier Companies incorporates a modern approach to monochrome and neutral design.

“We love to put natural accents, stains and finishes in our homes. The beige, white, sealed raw wood and metal finishes are always our customers’ favorites, so we will continue to find new and creative ways to incorporate them into our homes, ”said Meier. “We are focused on using ‘life-proof’ materials with optimal design so families don’t have to worry about letting life unfold in their new home. “

The Meier Companies team always sees some demand for modern farm design. They also see this scale returning to a more chic style with a less aged look.

“Along with this, we are seeing an increased demand for minimalist and natural design, as well as bold colors and unexpected materials. Grays are still very popular, but we are seeing a shift to warmer neutrals and believe that will last for a few years to come, ”Meier said. “Design trends change every year as the new year brings new concepts and ideas. “

In addition, quality is at the forefront of today’s home designs.

“We believe that one element that has always been popular and at the forefront of all of our designs is the level of quality and finish detail that goes into any customer’s home, whether it’s a small villa where a client can downsize or a large estate, “says Ryan Ruskell, builder / developer at R&M Development.” In today’s environment where building materials and supplies are precious , customers want to know that the quality of their dream home will never be sacrificed.

R&M Development and RyMark Homes is a design-build company that designs and develops high quality subdivisions primarily in South West Rochester, ranging from townhouse lots to villas to single family options from city utilities to lots small areas. RyMark Homes, in partnership with R&M Development, builds model and custom homes in the aforementioned subdivisions.

According to Mark Hanson, builder / developer, the home design trends that the teams at R&M Development and RyMark Homes have noticed include unique or distinct grid patterns and accent paint for windows, and keep interior walls in. a soft or “barely there” color for showcases to highlight.

Industry experts predict that a lot of industrial style is mixed with modern natural elements. As Meier explains, things like exposed stone, high ceilings, wood and metal elements could very well become more popular. They may also see the use of more durable and organic materials, an increase in multi-functional spaces, and more daring patterns and shapes.

“We believe that consumers today are focused on their true style and are unique,” ​​said Meier. “With so much working from home and the major changes that have taken place over the past few years, we are seeing more and more clients creating a home that is actually a space they want to be in, rather than something pretty. that does not suit them. them, their style or their needs.

The Rochester Area Builders 2021 Fall Showcase of Homes runs September 18-19 and 25-26 from 11 a.m. to 5 p.m. The renovators’ tour is the first weekend only. For more information visit


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